Services include assessment and support for seniors with hearing loss * the goal is to develop, maintain, or augment sensory capacity to promote maximum independence * the Hearing Care Counsellor Program assists seniors with hearing loss * counsellors conduct home visits (or virtual visits), provide education, demonstrate and recommend communication devices, facilitate hard of hearing support groups and teach hearing help classes, and workshops * Hearing Care Counselling also provides in-service training to supportive housing, retirement homes and long-term care facilities